Core tip: mould industry in China market in 2014 will continue to rise, reform and development of more than 30 years, China got the high-speed economic development, huge improved its comprehensive strength, the world recognized as China has become the world's manufacturing power. However, China's manufacturing boom has been built on a very fragile foundations. Products are mainly concentrated in the low-end manufacturing, and master the commanding heights of industry; The lack of pricing power of raw materials and products from the world market. Sales depend heavily on the external market, the economic high external dependency. Made in China is facing the crisis, must transformation, it has become a widespread consensus. How to transform, it is a still in exploring the hard way.

The mould industry in China after more than 30 years of development and transformation and upgrading, to spread out a small auxiliary industry rapid development has become an independent and relatively complete system of modern equipment manufacturing industry, and become the world powers of mould manufacturing and mould trade power, completed the historic transformation in our country mold industry from small to large. Growth of mould industry in our country, is also a history of transformation and upgrading of development. For this, only further transformation of the mode of development, speed up the industrial upgrading, through the transformation and upgrading, achieve scientific development, mould industry in China can only be achieved by the big teams.

Promulgated by the state ministry of industry and mould industry "twelfth five-year" development plan "put forward the" twelfth five-year "period the overall goal of the mold industry development in our country: adhere to the scientific concept of development, structural adjustment as the main line, relying on technological progress, new drivers, according to the fusion of informationization and industrialization and expand the market, focus on transformation of the mode of development and enhance the soft power, better to improve the overall level of equipment manufacturing industry, as China's mold industry in 2020 to enter the mould power lay a solid foundation.

Mould industry in China market in 2014 will continue to rise, with the sustainable development of economy, especially with the rapid development of automobile industry, the demand for mold will be high. Our country is in a critical period of transformation of the mode of economic growth, China's consumption and exports growth in 2013 and 2012 roughly equal. Look from the market situation, the development of mould industry in China is better than 2013 in 2012, mold market demand pick up, positive trend clear.

Mould industry in China market in 2014 will continue to rise, reform and development of more than 30 years, China got the high-speed economic development, huge improved its comprehensive strength, the world recognized as China has become the world's manufacturing power. However, China's manufacturing boom has been built on a very fragile foundations. Products are mainly concentrated in the low-end manufacturing, and master the commanding heights of industry; The lack of pricing power of raw materials and products from the world market. Sales depend heavily on the external market, the economic high external dependency. Made in China is facing the crisis, must transformation, it has become a widespread consensus. How to transform, it is a still in exploring the hard way.

At the same time, due to the mold industry in 2013 continued to increase of investment in fixed assets, ensure the mold enterprise 2014 capacity increase and quality improvement. Experts believe that in 2014 China's mold industry development will not usual continuous high-speed growth, but mold market will continue to rise. Along with our country mold market to expand year by year, mold industry needs to further enhance the level of mould technology. Therefore, with large, precision, high efficiency, high performance die as the main representative of high-grade mold will be further development.

Mold industry transformation brings great opportunities for machine tool industry

Opportunities and challenges coexist. The market in China is the world market. The weak of foreign manufacturing is our opportunity. According to the situation of mould industry at home and abroad, we should be how to development? Our general idea is: to speed up the transformation, to speed up the adjustment, to speed up the upgrade. Follow the "mold industry" twelfth five-year "development plan" requirement, relying on technology progress and improve, vigorously carry out innovation drive, according to the organic integration of informatization and industrialization, vigorously develop the domestic and foreign markets. Enhance comprehensive strength, specific directions and goals: first, from 2013 to 2013, with two years time to complete large, precision mold equipment technological upgrading projects, the introduction of a batch of five-axis linkage, high efficiency, large of the world's advanced level of mold manufacturing equipment, with a total investment of around thirty million, a large car act the role of inside and outside the mold development, equipment manufacturing level of the world's advanced; Second, strengthen process within the company and standardized management, on the level, up the steps, on level, vigorously promotes the enterprise technical standards established and standardized management, actively participate in the mold of national standards for work; Third, the introduction of mold management personnel and technical talents. Put talent introduction and use of the strategic height to make the development of the enterprise, thus to improve soft power grab at the same time, to improve the core competitiveness of enterprise; Finally, to develop the mould industry of the general technology for the development of the main line, at the same time vigorously cultivating and developing our company's core characteristics of mould technology and level, such as more material injection mold, laminated and rotating injection mold, die inside adornment such as injection molding, gas assisted injection molding, differentiation to foster development.

With the great development train of thought, the big opportunity challenge

The current situation of China mold and die industry need to be changed into a price war for a long time. At present, China mold production amount the third largest in the world, but the mold design and manufacturing level in general to behind countries such as Germany, the United States, more than South Korea, Singapore and other countries also lagged. China mold price is low, but because of the lack of independent innovation ability, and integrity of reliable market system, about 65% of the European customers think China mold price is low, but the quality problem.

Distribution around the mold enterprise in China, due to production capacity and market supply and demand contradiction in a price war for a long time, cause mould enterprise economic benefit is low, profitability is not enough, the whole industry to become the world level in mold industry.

Labor costs continue to rise, recruitment, professional dedication, some problems have been around the mould enterprise to mold the survival and development of the enterprise. How to deal with? We believe that only speed up technological progress, improve the level of modernization, intelligent equipment, use machine generation model, change thoroughly before used the manual mode, reduce the dependence, establishment of a new hardware; And establish and perfect the "four modernizations" of new enterprises, namely, standardization, standardization, streamline, informatization, improve the soft power, strengthen the basic management, ensure the investment of hardware and function into fully play.

With big hardware investment, with large management ideas, with long-term enterprise development strategy as the guidance, vigorously develop the domestic and foreign two markets, and in the west of the automobile industry cluster based on chengdu, a few years become the most professional in southwest China's most advanced level in domestic automotive interiors and exteriors mold development base, to the industry and regional manufacturing industry, auto industry, mold industry made important contributions.